MyMe Beauty

MyMe Beauty approached us with a simple idea to combat single-use cotton pads, that are thrown away every single day and account for tonnes of waste within the beauty industry. The company wanted to create a solution that would help benefit the many make-up users by developing eco-friendly products that were reusable and sustainable.

Logo development

We started by creating a unique identity for the brand to help position a luxury product in an eco-friendly space. We developed the colour palette, typography selection and logo designs, before then building out the rest of the identity and art direction.

"MyMe Beauty" logo with green and white versions
Minimalist monogram logo using the letter 'm' inside circles, one on a teal background and the other on a white background.
MyMe Icon / monogram symbol animation in teal.

Packaging Design

Packaging design for MyMe Beauty Kit with logo, product details, social media and contact info.

Art Direction

Woman in a white robe using a dark facial sponge on her cheek in front of a mirror.

Social Media

MyMe Beauty social media aims to communicate the product and its different uses. Not only that, but it’s also a space to learn how to improve your beauty regime by educating their audience with different beauty techniques. These range from simple tips and tricks, like how to keep your equipment clean, to what natural products you can use to improve your skin and overall complexion. Also included are customer reviews to add strength to the brand, providing reassurance to their customers that the product works and that it is solving a problem.

eCommerce

Laptop displaying Amazon product page for MyMe Beauty Reusable Makeup Remover Pads

Positioning MyMe Beauty on the Amazon UK Marketplace